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Benefits of Having a website
In this day and age, more people than ever are continuing to hop on the internet to search for any information, products, or services that they need. More often than not, instead of running to a phone book to look up a business, people are running to Google. Most people who can't find easy information about a business will leave it behind and search for one that provides them with what they need.
Despite how nice a physical place might be, businesses without a website seem cheap, less trustworthy, and stuck in the past. Most customers will search for a business online before anything else to see what they are dealing with. By depriving possible customers of learning about the company and what's behind it, they are more likely to move on to a competitor, who does have website.
Can Be Reached Anywhere
Regardless of where someone is, they can find a business that has a website online. Since the advancements in technology for phones and tablets, people can search the net for whatever they need while they are on the go. Without a website, customers can only learn about a business by going to it's physical location, which reduces the number of potential customers a business will have.
Websites Save Money
Many businesses, especially small businesses, think they can not afford to have a website created and maintained. However, it's really the other way around. Even though it can cost money to make a website and get it running, it typically costs less than $100 monthly, sometimes even as low as $15. Compared to the cost of ads in the newspaper and flyers, websites are a bargain. Not only that, but the number of potential customers reachable through the internet is much larger than other forms of advertising, which allows for increased sales.
Having a website substantially increases accessibility to a business. Whether the businesses physical location is closed or not, customers have a way of reaching them, making appointments, and ordering products through a website. This is especially useful to people who do not have the time during the day to physically go to a businesses location. Being accessible 24/7 also means higher chances of a customer finding the business and deciding to use them.
Keeps Customers Informed
With a website, a business can keep all of their customers up to date on any new products they offer as well as any events, sales, promotions or services. A website allows people to quickly access a business, regardless if they've been to the location, to see anything new or different from the last time they have been there. Physical ads, such as the newspaper, take time to reach customers, and are not focused on just one business and what they are offering.
It's no mystery how many people use the internet to find what they need, whether it's to watch a video or find information on a business they might be interested in. This will only become even more true in the future, as more people and businesses are taking part in the online world. In this case, a website provides easily accessible information for anyone, from anywhere, anytime they need it.